Updated: May 2, 2021
In late 2019, my own training found a flag around which to rally, and that was maximizing my own performance as an endurance athlete. As I focused my efforts on understanding how to best accomplish this goal, I found an incredibly consistent theme: fuel your work correctly. For longer, higher intensity endurance sports, that means carbohydrate.
I tried a lot of products from different companies, and while all had their pros and cons, I couldn't find one that sat well with my stomach, had a flavor that wasn't an "acquired taste", and didn't leave me feeling like I'd overpaid for what I was consuming. That frustration led me to start sourcing ingredients, and making my own fuel and electrolyte. After a few tries, I had a blend that didn't upset my stomach, had a fairly benign flavor, slightly sweet, not pretending to taste like anything it wasn't, and, happily, was easy on my wallet.
I ran with it, I biked with it, my training felt easier, when I'd ride for fun it was more enjoyable. I started sharing it, packing an extra bottle on rides to give to people on the verge of a bonk, and they noticed it too. Fueling matters.
That's why I'm here, to bring you the same experience. To give you something you can mix in your bottle, with a benign flavor, and at a price that won't make you think twice about using it during every workout, every ride, every adventure. I want to share the experience I've had with you. It's been liberating to stop thinking about hydration, sodium replenishment, and fueling as three separate concepts to prepare for a ride. You're bringing a bottle, why not put everything in one place? Let your mind focus on the task at hand: performance, and not on balancing the three aspects of maximizing that performance as individual tasks.