Search
  • James

Why is Last Mile Endurance Here?

Updated: May 2, 2021

In late 2019, my own training found a flag around which to rally, and that was maximizing my own performance as an endurance athlete. As I focused my efforts on understanding how to best accomplish this goal, I found an incredibly consistent theme: fuel your work correctly. For longer, higher intensity endurance sports, that means carbohydrate.


I tried a lot of products from different companies, and while all had their pros and cons, I couldn't find one that sat well with my stomach, had a flavor that wasn't an "acquired taste", and didn't leave me feeling like I'd overpaid for what I was consuming. That frustration led me to start sourcing ingredients, and making my own fuel and electrolyte. After a few tries, I had a blend that didn't upset my stomach, had a fairly benign flavor, slightly sweet, not pretending to taste like anything it wasn't, and, happily, was easy on my wallet.


I ran with it, I biked with it, my training felt easier, when I'd ride for fun it was more enjoyable. I started sharing it, packing an extra bottle on rides to give to people on the verge of a bonk, and they noticed it too. Fueling matters.


That's why I'm here, to bring you the same experience. To give you something you can mix in your bottle, with a benign flavor, and at a price that won't make you think twice about using it during every workout, every ride, every adventure. I want to share the experience I've had with you. It's been liberating to stop thinking about hydration, sodium replenishment, and fueling as three separate concepts to prepare for a ride. You're bringing a bottle, why not put everything in one place? Let your mind focus on the task at hand: performance, and not on balancing the three aspects of maximizing that performance as individual tasks.

24 views0 comments

Recent Posts

See All

The Dodge Challenger Hellcat Red Eye is an amazing machine in a lot of ways. One of the most interesting facts I’ve read about it is that if you run it at wide open throttle, it will burn through 22 g

We're so close, I can practically taste it (it's slightly sweet, and I wish it were as minimally distracting as Traverse). There's more nervous excitement right now than at any time since starting the